Hi everyone!
Today I went to a fashion or textiles fair! It's called Modtissimo and it's an important part of the fashion industry here in the North of Portugal.
Did you ever wonder how and why were designer collections so much alike, therefore setting patterns and trends, that are then publicized by magazines, advertisements and us bloggers? Well, this is why! Every year, the Trend Forecasting companies study behavioral patterns in different cities and countries, enquiry about favorite pieces and fabrics and learn about new movements and trend-setters. Then they try to separate color palettes and themes. Finally, they reveal their findings and the fashion industry starts working according to this: fabrics are weaved, accessories put together and knits knitted. And only about 2 months afterwards do the creators of the final fashion garments have access to these.
There is the mystery revealed for those who aren't part of the industry: fashion designers come up with collections centered in the same colors and materials because they choose from what has previously been set has a trend. And so we can say that the trends are born long before they hit the catwalks...
Some of you, especially those living in the North of Portugal, might have heard of Modtissimo. But for those who haven't, here's a description from their site:
Today I went to a fashion or textiles fair! It's called Modtissimo and it's an important part of the fashion industry here in the North of Portugal.
Did you ever wonder how and why were designer collections so much alike, therefore setting patterns and trends, that are then publicized by magazines, advertisements and us bloggers? Well, this is why! Every year, the Trend Forecasting companies study behavioral patterns in different cities and countries, enquiry about favorite pieces and fabrics and learn about new movements and trend-setters. Then they try to separate color palettes and themes. Finally, they reveal their findings and the fashion industry starts working according to this: fabrics are weaved, accessories put together and knits knitted. And only about 2 months afterwards do the creators of the final fashion garments have access to these.
There is the mystery revealed for those who aren't part of the industry: fashion designers come up with collections centered in the same colors and materials because they choose from what has previously been set has a trend. And so we can say that the trends are born long before they hit the catwalks...
Some of you, especially those living in the North of Portugal, might have heard of Modtissimo. But for those who haven't, here's a description from their site:
About Modtissimo





